Problem

Gallagher Insurance was launching a new product called Gallagher Student Benefit Exchange that offers college students benefits such as health insurance, travel assistance services, study abroad insurance and personal property insurance among others. The company created a product website to support their new offering and asked me to create a product logo to be featured on the new website and marketing materials. The product logo had to be cohesive with the existing Gallagher Insurance company logo.

Solution

I came up with multiple concepts for the logo which were consistent with Gallagher brand identity and were in-line with the brand's font and color guidelines.