Problem

The objective of the campaign was to create awareness of Ame & Lulu as an everyday accessories brand and to creatively enhance the classy, cute brand image that the company has already established for itself.

Approach

My team has done extensive research of Ame & Lulu’s target audience through surveys, focus groups, and personal interviews.

Solution

Based on the results of research executed by the account planner, I created website layouts and e-mail blasts that became a part of Ame & Lulu's "Made in Luxurious U.S.A." campaign.